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What is Outrageous Advertising?

March 20th, 2017 by georas


What is Outrageous Advertising? What does it mean to do outrageous advertising? Well, what does the term outrageous mean? Basically, it means doing something out of place, or off the wall. Doing something that has never been done before. Doing something strange or unusual. There are many definitions for the word “outrageous.” So if you […]

Making Your Outrageous Advertising Work

March 15th, 2017 by georas


Making Your Outrageous Advertising Work If you look at many advertising campaigns, there is one thing they all have in common – they don’t work that well. They sound too much like a sales piece. I know you will tell me that is the object. Well, in a way it is. But you can’t approach […]

How to Be Outrageous In Advertising?

March 10th, 2017 by georas


How to Be Outrageous In Advertising? As you develop your advertising campaign, look at previous campaigns and take what worked from them, as you develop your new campaign. Your previous campaigns may not have worked as well as you hoped for, but there was some element to it that did work. You can take those […]

Direct-Response Advertising – The Right Way to Go

March 7th, 2017 by georas


Direct-Response Advertising – The Right Way to Go It doesn’t matter what others may tell you, the advertising that works for many marketers is the direct-response type. This type of marketing has proven to work time and time again. Why? It can be measured and you can account for the results. But the kind of […]

Direct Mail – A Very Powerful Tool

March 2nd, 2017 by georas


Direct Mail – A Very Powerful Tool Direct mail advertising works because everyone gets it. When you go to your mailbox, you will no doubt find some kind of advertising. This is because the advertiser knows it works and uses it. Everyone opens their mail, no matter what it is. If it is a blatant […]